Search Engine Optimization are some methods that are used to increase a website’s visibility when a related search is made. These techniques are implemented in such a way that a search engine shows the specific website. These methods use keywords, crawling, advertising and many other techniques.
It is a growing sector and businesses have started to realize its value, because of the benefits they could get. The world is becoming one and it has enabled many organizations to offer their services to clients from all over the world. Many organizations hire professional Search Engine Optimization (SEO) experts, that can help to take a business to the next level. IT Companies in Ludhiana are also participating actively to promote their firms using SEO techniques.
For a person to be known as a good SEO expert, they must have mastery over some techniques because they are the backbone and without them, there would be no Search Engine Optimization.
• On-Page Optimization: These are the methods in which changes are made on a website to make it more likely to be seen. It basically deals with modifying meta description, title. On internet, there can be several articles of the same type and for an article to be highlighted, the website must make proper use of these techniques. There have been many instances where a website had amazing content, but the aspect in which they failed was on-page optimization, which led to their website ranking lower on the search engine.
• Link Building: It is a method in which several links are created for a particular website, which are aimed at increasing traffic on a website. Diverting traffic from other websites to a particular website is also known as Inbound Link or Backlink. Outbound link is the opposite of it, in which link of other websites is given on a particular website. This helps to increase the credibility of a website because it builds trust among community, that a website is real and is there to stay for a long time.
• Social Media Optimization: It’s meaning can be found from the word itself, as it deals with promoting a service or product using social media. It is an optimal way of promotion, because majority of people in many countries have access to internet and social media, which makes it easier than ever for businesses to use social media to their advantage. Experts must be able to use social media optimally. Some common social media platforms where they must be proficient- Facebook, Instagram, Twitter, Pinterest. Several studies have shown that people spend quite some time on these websites, which is the reason that it can give a great boost to any organization.
• Search Engine Marketing: This is a method in which Marketing strategies are used to promote a website or service. Pay Per Click (PPC) is a method in which a website that displays their advertisement on a search engine has to pay them some amount for each click received. As the search engine helps to promote a business, it is only natural that they ask for some amount. People might assume that any website can be displayed at the top of a search engine, just by paying some amount, which is not actually true. There is a bidding system that has to followed, wherein it gets decided the website that would get a chance to be displayed at the top. Along with that, websites have to use relevant keywords or else a website can pay a lot of money, but their website would not show at the top.
• Keywords: It is vital to use keywords that are related with the content of a page or website. People usually make a mistake where they publish great content, but include irrelevant keywords, which is the reason for their website to never rank higher when a related search is performed. A person has to brainstorm and think of all the things closely or loosely related with a particular content. Most search engine work on this principle and this is the best way of using it to. An example for relevant keywords when a search related to Travel is performed- Travel Bags, Flight Prices, International Cuisine, Hostels, Hotels. These are just some examples, because a lot of other keywords could be included in Travel itself.
These are the must know methods and techniques for a person that wants to learn Search Engine Optimization (SEO). Many IT Services Companies conduct classes that can teach a person from the beginning and make them an expert. The only condition they have is the people in class must practice these concepts at their homes, because it would help them to become proficient and gain better understanding about the concepts taught in classes.