Trade shows and industry events are great places to exhibit your business, giving you the opportunity to reach entirely new audiences of potential clients and industry professionals that no other kind of situation brings.
They may find themselves confused while choosing the right exhibition stand out of various trade booth available in the market such as portable modular exhibition stands, custom stand, banner stand, etc.
With that said, any company that is exhibiting for the first time can understandably find the whole process both confusing and daunting.
Read the following tips to ensure success for the first time exhibition.
1. Wisely Choose An Event
The most important part of exhibiting is deciding on the best event to showcase your companies products or services, and it may not be as straight forward as you first think.
If your product is, let's say a new energy drink, it may be more beneficial to take part in a sporting themed show, rather than a drinks one. You want to display at an event that will be filled with potential customers.
Another important choice when picking an event will be its location, the cost of transporting yourself, staff, exhibition stands and exhibition furniture such as lecterns and display counters may not be feasible in terms of hiring vans for transport. Finding the most appropriate event that is in close proximity to your business base is the ideal.
2. Choose Your Exhibition stand
There are many types of display stands to choose from, depending on their job and your budget. Modular exhibition stands the UK is a fantastic addition to any space; they can be used to form a very impressive backdrop for the rest of your displays and products.
The modular system is constructed from a light metal framework; it is adaptable for any space and easily transportable and constructed.
Pop up banners and banner stands are a cheaper choice for displaying your graphics, but none the less still an attractive option. They are a great way of catching the eye of potential customers and event attendees.
3. Promote your attendance
Prior to the event, it's an excellent idea to promote your attendance to as a wide and relevant audience as possible.
In previous years this just meant sending out letters and emails to existing customers, but in the modern-day, social internet sites such as Twitter are a brilliant promotional tool. Social internet sites allow you to reach a massive audience with a minimum amount of effort.
4. Exhibition furniture
There are a wide range of exhibition furniture to choose from and if used correctly can help with the overall functionality of your modular display units.
It's very important only to choose the exhibition furniture you need; you don't want a clogged space. You should leave enough room around your exhibition displays for people to comfortably browse and view your products.
Lecterns are a great piece of exhibition furniture if you plan to do any sort of product demonstration or public talk. Simply standing with papers whilst talking will look scruffy and unprofessional. Portable lecterns are available, which are both cost-effective and easily transportable.
Exhibition display stands cheap or minimalist booth can be used to display your products efficiently, or just simply as a reception counter to greet visitors. As with lecterns, a portable display counter is an available option.
5. Training Your Staff
Before the event, you should have your staff well versed in all the important information regarding your product, ideally in good time before the event. Preparing a list of information for them to remember is a good idea.
Another great way to attract people to your exhibition stand is having staff located at busy hubs at the show, handing out leaflets promoting your businesses presence.
You've prepared properly, you are likely well-versed in the ideal message to convey to your guests, but all that preparation is wasted if the rest of your staff isn't equal in the know. Take the time to make sure the other faces who will represent your business are on the same page. An engaged and unified marketing team goes a long way toward reflecting a polished and cohesive image of your company.
6. Be Engaged
Exhibitions can be very effective networking tools, but it's up to you to do the networking. With all the work that goes into preparing for a large event, it can be tempting for new exhibitors to set up their trade show booth and expect the business to come to them.
While you certainly don't want to be overbearing in your approach, it's important to remember that the floor is full of other businesses vying for attention and your success will be most closely tied to the work you put into making connections, gathering leads and interfacing with potential clients.
While they hopefully won't need your constant attention, it's important to maintain a supportive team atmosphere by checking in regularly. An appreciated staff is motivated staff.
7. Be Alert, Both Inside And Outside Your Trade Show Booth
It's all too easy to work a show with blinders on, and if you're not taking the opportunity to assess your fellow attendees, you're losing out on one of the most valuable commodities for a new exhibitor - perspective.
In all likelihood, your first event won't be your last, so take the time to take note of changes or improvements you can make in the future to either your trade show booth or your overall marketing approach.
You'll also be in the enviable position of laying fresh eyes on the expo scene, so don't feel tied to tradition when it comes to your presentation, new angles and ideas are what differentiate the most successful displays.
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